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I’m Craig & I’ve been managing SEM since around 2005 in Tokyo Japan when I bought this domain. I finally launched a small blog in 2009 (I think) to write what’s going on in Search Marketing outside of just Google.

In 2020 I’m still managing SEM but I’ve also acquired a lot of other skillsets over the last 5 years especially. So now I’d like to transform into a Question & Answer repository for paid search & related topics.

The site is owned by rePlay LLC & is not associated with Google, Amazon, or any other company that I may work for or with.